Cars In India: Honda Amaze achieves 30,000 sales milestone

Good times ahead for Honda as Amaze leads the sales recovery. Plans to expand in Tier II and III cities to cater to a wider customer base

Honda has to a large extent banked on the Amaze to lead its sales recovery, and the plan seems to have worked like a charm so far. Honda’s sub 4-metre sedan launched just four months ago has already managed to sell over 30,000 units.

The Japanese car maker has witnessed a surge in sales with every passing month and recorded an overall growth of 65% during April – July 2013 as compared to the same period last year. The Amaze sedan specifically has clocked the fastest sales for any new model in the company’s history in India.

Commenting on this recent milestone, Jnaneswar Sen, Sr. Vice President, Marketing & Sales, Honda Cars India Ltd. said, “We are ecstatic with the overwhelming response received for Amaze since the launch and are delighted having delivered 30,000 Honda Amaze to our customers. We are very happy that Honda Amaze has created a fresh excitement in the car market and is being appreciated as customer’s proud, easy-to-use and most comfortable sedan.”

The Honda Amaze comes with the option of both petrol and diesel hearts. The Amaze diesel, the popular choice for most, is equipped with a 1.5Li-DTEC diesel engine that provides high mileage of 25.8 km/litre and a power output of 100PS@3600rpm.

Honda aims at strengthening its existing dealership to tap newer markets. The company is increasing its after sales network in Tier II and III cities to 162 outlets in 102 cities during 2013 – 14.

In order to meet the growing customer demand and reduce waiting period for Honda Amaze, Honda recently announced that it will commence the third shift of production at its Greater Noida plant from November 2013.